Hidden Alchemy & Our Scent Journey

HIDDEN ALCHEMY is more than a brand, it’s a celebration of affordable luxury. Australian-owned lifestyle brand, we design captivating Perfume Oils and Eau de Parfums that bring elegance to your daily life. Because indulgence should be within everyone’s reach.

Each bottle is hand-filled just for you, in our studio, on the beautiful South Coast of NSW. 

Our perfume oils include only the highest quality ingredients that are IFRA compliant and we only work with highly reputable suppliers that follow global regulations, including ethical and sustainable procurement of materials. 

Our perfume are made with a blend of pure essential oils and fine fragrances and are proudly vegan, cruelty-free, skin-safe, phthalate and paraben-free and gender neutral.

At HIDDEN ALCHEMY we go beyond creating Perfume Oils and Eau de Parfums. We blend our love for fragrance with a respect for the earth, championing sustainability and ethical practices in everything we do.

We are forever conscious of our impact on our environment, from our ingredients to our packaging and whenever possible, we love sourcing locally.

Meet Audrey

The Soul Behind Hidden Alchemy

HIDDEN ALCHEMY was born out of an unwavering passion for luxurious scents & perfumes.

Based on the beautiful South Coast of NSW, creative director & founder Audrey Rolleston, sought to bring about a bold & sophisticated approach to perfume creation.

Her clean, conscious & minimalist lifestyle has been channelled into this beautiful perfume oil collection.

All our Perfume Oils and Eau de Parfums, are proudly handmade in our studio, using only the finest quality ingredients.

Its distinctive, sophisticated & unique fragrance will evoke memories & feelings, leaving a lasting impression on all who dare to wear it.

Follow Our Scent Journey on Instagram

Starter Bundle - perfect for those with a signature scent but can't choose an alternative! 🀎 PS. You'll get samples of our new scents with every purchase x
"π‘‡β„Žπ‘’π‘ π‘’ π‘œπ‘–π‘™π‘  π‘Žπ‘Ÿπ‘’ 𝑇𝐻𝐸 𝐡𝐸𝑆𝑇 π‘Žπ‘›π‘‘ π‘Žπ‘Ÿπ‘’ 100% π‘‘π‘œπ‘₯𝑖𝑐 π‘“π‘Ÿπ‘’π‘’ π‘€π‘–π‘‘β„Ž π‘›π‘œπ‘›β„Žπ‘Žπ‘Ÿπ‘šπ‘–π‘›π‘” π‘–π‘›π‘”π‘Ÿπ‘’π‘‘π‘–π‘’π‘›π‘‘π‘ , π‘€β„Žπ‘–π‘β„Ž π‘’π‘£π‘’π‘Ÿπ‘¦ π‘œπ‘‘β„Žπ‘’π‘Ÿ π‘π‘’π‘Ÿπ‘“π‘’π‘šπ‘’ π‘œπ‘› π‘‘β„Žπ‘’ π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘ β„Žπ‘Žπ‘ . π‘‡β„Žπ‘Žπ‘›π‘˜ π‘¦π‘œπ‘’, 𝐻𝑖𝑑𝑑𝑒𝑛 𝐴𝑙
Elevate your Perfume Oil game with our irresistible offer - Get our stunning FOUR original fragrances plus Discovery Set valued at $217 - yours for only $170 Epitome of luxury and affordability, without compromising on quality or style 🌟 Clink li
Nature and fragrance in one frame 🀎
Weekend shopping idea: a Discovery Set with our two new fragrances πŸ₯°