Crafted in Mystery. Worn with Meaning.

Where scents tells secrets and memory wears the perfume.

We believe every
scent is a story.

Every fragrance in our collection is a chapter—layered with spice, softness, and soul.
Our Perfume Oils melt into the skin for a subtle, lasting whisper.
Our Eau de Parfums leave a trail that turns heads and stirs memories.
We don’t just sell perfume, we bottle emotions.
Yours are waiting to be named.

Locally Made •

Cruelty-Free •

Vegan •

Long-wearing •

Unisex •

Timeless •

Locally Made • Cruelty-Free • Vegan • Long-wearing • Unisex • Timeless •

Eau de Parfum Discovery Set

Our Discovery Set is an immersive experience in scent.
Seven unique blends, made to be worn, felt, and remembered.
Let each one take you somewhere new.

Featured scents

Ode to Africa Eau de Parfum Ode to Africa Eau de Parfum

Ode to Africa

Smells like: Golden light over terracotta rooftops, rose petals in warm palms, and soft earth after rain.

Flores Amore Eau de Parfum Flores Amore Eau de Parfum

Flores Amore

Smells like: Stolen kisses in the back of a cab, roses wilting on silk sheets, and laughter echoing under city lights.

Rustic Oak Eau de Parfum Rustic Oak Eau de Parfum

Rustic Oak

Smells like: A fire-lit room at dusk, bergamot steeped in smoke, and silk robes slipping from skin.

Perfume Oil vs. Eau de Parfum?

Two ways to wear your fragrance. Both unforgettable. >

Perfume Oil — A silky roll-on infused with 100% organic coconut oil. Richly concentrated to stay close to the skin, creating an intimate scent that reveals itself only to those nearby.

Eau de Parfum — An elegant spray with an alcohol base, designed to lift into the air and create a delicate aura around you. Perfect for when you want your fragrance to linger in the space you leave behind.

  • "I bought the tester pack to begin with and honestly struggled with which scent to purchase as full size. I love this fragrance, it is sweet and rich. Looking forward to expanding my collection and treating myself to a few more fragrances!"

    Gemma E.

  • "These are Excellent fragrances . First time I’ve bought a sample set where all of them are superb. The actual tubes are great too."

    Robert S.

  • "Absolutely love the Mystery Box. I'm still working our my favourite, they're all so good. Ode to Africa is beautiful, as is La Boheme. And the perfume lasts. A beautiful waft, with no headaches or nausea. I've finally found a brand I can wear. Thank you Hidden Alchemy. So happy."

    Diane S.

  • "Such a beautiful fragrance. So happy I discovered Hidden Alchemy, the perfume lasts so long on the skin. Thankyou Audrey, Unearthed and Mystique are my favourites. Absolute winners."

    Tammy K.

Follow Our Scent Journey on Instagram

Smooth, warm, and quietly bold — Ode to Africa is a scent that makes its presence felt without needing to say much. Available in both Eau de Parfum and Perfume Oil, so you can wear it your way. Discover the scent that feels like home — g
Your everyday carry, elevated. Our Limited Edition Tote is crafted from premium canvas in a clean, minimal design — made to hold your essentials, market finds, or your Hidden Alchemy favourites. Once they’re gone, they’re gone &md
Untamed was made for the ones who don’t blend in. Smooth spice, warm depth, and a finish that lasts. Slip it into your routine and see why it’s one of our bestsellers.
Confident, warm, and effortlessly bold — that’s Untamed. A scent that settles close and stays with you all day. Crafted with natural ingredients and always cruelty-free. Wear it your way — shop now.
Fragrance that fits in your bag, your pocket, your day. Long-lasting and effortless, wherever you take it. Start your collection. Shop now.
Mystique knows how to keep things interesting — warm spice with a hint of sweetness that stays close and lingers just enough. Find out why it’s the one people remember — get Mystique today.
Some scents turn heads. Mystique keeps them wondering. With warm spice and a touch of floral sweetness, it’s equal parts inviting and intriguing. The kind of fragrance that stays with you — and with them — long after you’ve l
Introducing our Limited Edition Tote — a crisp, timeless carry designed for your everyday moments. Get your newest obsession. Perfect for carrying your Hidden Alchemy favourites. Available now, for a limited time only.